So, a question that I’ve heard before – where did the tribal nature of music go? People can have a huge variety of music on their iPod and not be judged. Whereas a generation or so back, if you weren’t listening to the “right” music, you were beat up. Okay…but that judgment is still there, it’s just evolved. You can still be judged if your iPod is top forty. You can still be judged for a number of reasons if your music doesn’t conform…it’s just wider and a little bit more elusive if you don’t keep up on things.

 If Millenials could program a radio station for themselves…thank you Jodie – they already do (hello Pandora, Hype Machine, Last.fm). Why would they go back to fighting for the chance to request a song during a set hour?

Does the value of music go down as accessibility increases? Come on guys…ticket sales, ticket sales, ticket sales. T-shirts, limited edition live recordings, etc…etc…The music is a calling card for all the other ways to make money as an artist.

Indie music in advertising – depends on the context (IMHO). When I hear a bastardized version of a Jim Noir song in a holiday Target commercial…I want to vomit. The question is…where’s the sell out line? Alan’s right, the line is blurred. Cool + cool = very cool (i.e. Feist in an iPod commercial). I’m surprised they didn’t really touch on TV song placement at all…

How do we make the device work for the customer? Apple does an awesome job listening to consumers, then other companies watch and try to keep up. North America remains far behind the rest of the world when it comes to devices. That’s not going to change, but remains terribly frustrating.

Here’s what disappoints me a little about this panel…not one of the panelists IS a Millennial. Why is that? If you’re talking about Millennials, you should have at least one (if not two) participant(s) be a part of that group…to counter balance discussions about “managing Millennials”. And I’m not just talking about the panel with *all Millennials*…I think we should mix it up a bit. Millennials talking to the experts who know all about Millennials. What a great balance that would be.

Final thoughts from Alan Cross…

Egocasting – people constantly wearing earbuds wherever they go creating a “bubble” – if you only preach to a choir of one and don’t expose yourself to new things…

I’d like to counter that with…

Sometimes you want to ride the subway without having to listen to all the silly conversations going on all around you.