What an outstanding ad.

It gives me the tinglies when words aren’t necessary - it’s all there in the image.
From Boing Boing.

I’m one extremely lucky gal.
Marketing and Sales…we’re supposed to mix like oil and water, right? Well…yeah - I’ve seen and heard and experienced this enough to know that the odds aren’t exactly stacked in everyone’s favor that you’re going to turn out being BFFs.
But, being aware of this common fact has fortunately not left me (too) jaded.  As our sales staff has grown, I sort of winced, held my breath and waited for the usual headbutting and strained conversations. But now, I don’t even know why I was worried - …

One of the biggest undertakings of the last four months has been a complete refresh of our company’s messaging. The positioning, how products are explained and what will eventually stick in people’s brains …it’s a complete package.
Here’s just a brief list of product related documents that are complete or underway.
1) Internal training materials
2) Product sheets
3) Website copy
4) Slide decks
5) Press kit
I’m taking some time to step away from materials that I’m working on to reflect on the biggest difficulty in this whole process - keeping things consistent. I’m finally …

p.s. my foot mittens are ridiculously awesome.

Even the bears couldn’t handle the crazy shenanigans.

Rest assured, everyone made a full recovery.
Courtesy of RwP.