I don’t usually talk to much about my profession (which is probably the most distinct difference between my other half and me…), but I’ve been thinking a lot about continued education these last couple of weeks so heck, why not.

During my time at university, I learned and forgot things like it was my job. Balancing life, work,and school meant that studying was condensed/frantic/just enough to get that A. Then on to the next topic. I’m pointing this out not because it’s the right way to learn, but because I’m still adjusting to the difference between ‘the books’ and ‘real life’. Before the university crunch, I used to read lots. Lots, and lots, and lots. Fiction, biographies, autobiographies (I highly recommend both Rewrites and The Play Goes On by Neil Simon), mystery, etc. etc…all the time.

Now, I have the best of both words. I’m reading for pleasure, but also for practical use. There are times where I skim instead of absorb, and have to back up, re-read and slooooooow down. But at the same time, when I read something that really clicks, it totally rejuvenates an otherwise tricky/difficult/boring task.

I’ve got a number of books I could list off…and I’ll probably do that in a later post. But, for this one, I’d like to highlight one resource that I truly find indispensable.  If you’re going to invest in one thing to take you beyond that diploma, it’s a premium subscription to Marketing Profs. There’s a tool, a resource, a guideline, a tip for everything. And the best part? You can download these case studies, you can take seminar audio files with you. I can immerse myself in a topic, or just get some perspective from an applicable blog post by one of their experts.

I can run…and listen…and be learning. Freakin’ awesome.

So, if you’re looking to learn more about this field, you’ll probably want to get one of those bookstore discount cards. But, you should also check out Marketing Profs. There are free resources to get your feet wet, but trust me…when you’re paying, it’s totally 1000% worth it.

Okay. I’ll step down off my soapbox now. I’ve got some reading to do.