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DMF: Keynote with Ken Lombard

3 October 2007 No Comment

Digital cards instead of CDs offered at Starbucks stores. What’s the cost difference? Doesn’t say in the press release…Ken says - no cost difference. Apparently having different prices would somehow be confusing to the consumer…?

?????

Seriously? Yikes…I’m sorry - give me the CD. There is value in the tangible, put it in my CD player as I leave Starbucks, sipping my grande non-fat sugar-free vanilla latte, and rip it onto my computer later physical product. I appreciate the convenience of the download card…BUT…you couldn’t knock a dollar or two off? The packaging costs have got to be less, right?

Oiy vey. I love your drinks. I love this CD that I found one morning at the counter (and now had to got to Amazon to link to since you don’t have it on your own site anymore…) but I’m not sold so on the download cards.

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