Who says marketing doesn’t save lives?
June 6th, 2007 RachelOkay, at least tries not to end them…or, oh I don’t know…cause seizures.
As much criticism as this logo has received, we’re talking about it, writing about it and minus the health risks, it’s unveiling has certainly not gone unnoticed. Seth Godin’s title ‘Actually it’s just a jaggy picture‘ has been my favorite so far…because it is, and that’s something anyone who’s taken a linguistics course or majored in communications/journalism can forget about. All the brilliant reasons why a logo says so much about a company and all the clever hidden messages that everyone crafted up during the millionth brainstorming session…might all be moot. Susan Genelius brought this up and referenced Drew McLellan’s article on branding. It’s not just about how much you like your logo/brand/website. The way the consumer sees or, ahem, reacts it is just as, if not more important.
Okay, that was reference soup up there. But some good resources on a topic that I quite enjoy. Also, if you’re just looking for some fun experimenting with fonts (another one of my little obsessions) check out 1001 fonts. All free, and a decent number of them are available for Mac (though not all…too bad).
