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November 28th, 2006 Rachel

I imagine Steph and I will have a LOT to laugh about by the end of the night with these new uber blond chums running the show next Monday.

New best friends Britney Spears and Paris Hilton are taking their act
onstage: The pair will co-host next week’s Billboard Music Awards in
Las Vegas, a source confirms to PEOPLE.

“There are no plans for either to perform, but they will host
the event together,” says a show source. “They’ll be fun onstage
together.”

I like how J. Harvey put it:

People sez that friendlies Britney and her whoreasaurus pal Paris will
be running the Billboard Music Awards this year. Have the producers
heard these two speak publicly before? When Britney isn’t snapping her
gum and crying fat tears, she’s blathering on about tigers and shit.
And as for Paris, chile don’t get me started. “I’m like not smart, like
you know.”

Fantastic. Must remember to bring a small notepad to scribble any choice quips/quotes/follies that happen along the way.

Posted in For Laughs, Music, Work | No Comments »

Seriously? Seriously.

November 28th, 2006 Rachel

CNN’s reporting that 9 out of 10 emails are spam these days. I can believe that; especially when I look at the 700 unread emails in my Gmail inbox…which doesn’t include the 308 sitting in the spam box. (And keep in mind that if they’ve been in the spam box for more than 30 days, they get deleted. Yikes.)

I’ll sift through them every once in a while; mass deleting all the junk and occasionally opening a newsletter from a couple months ago that gee…I actually signed up for. But by the time I get to it, I’m usually bored, no longer interested, or have even forgotten I agreed to recieve it in the first place. Information overload…

Besides the risk of missing a message from family or a friend (which has happened and I’ve felt awful for the delay…), this problem shrinks the potential gains of corresponding with a group of people through email. I’ve listened to seminars, read articles, studied “top tips” on the headlines, key words, features of what to do and not do when sending out a mass email. But that’s like taking a big gulp in an ocean. There’s no ‘right’ way, but there’s a LOT of wrong ways. That’s why if 30% of the emails sent get opened it’s considered a success…and if just 1% end up downloading what I’m offering…hey, I can’t complain.

That’s not the only place where spam bugs me.

I love letting bloggers who talk about MusicIP know that we’re listening. Posting a quick “thank you, the line is always open on our end” comment is something I take a great deal of pride in as part of my job. But then there’s the spam bots, who could easily crawl my email address (using [dot] instead of “.” and “[at]” instead of “@” ain’t exactly rocket science)…I know the blogger can see my email address anyway — I submit it with my comment. But if I don’t post it, no one else can see it…which means I’d be missing at least half the point.

Some believe laws and filters will not defeat spam.

It will
only end when people stop buying diet pills, herbal highs and sexual
performance enhancers, said Dave Rand, of Internet security firm Trend
Micro.

“The products they are selling by spam are exactly the
same products that they sold in the Middle Ages,” he said. “This really
is a human problem, not a computer problem.”

I dunno…from the ones that I can glean the subject from the first line in Gmail, without opening it, most of them are trying to convince me that I’ve won some fantastic prize or that if I juuuuuuuuust hand over my bank account information, some guy in a third world country will gimme millions. MILLIONS!

Posted in Marketing, MusicIP, Work | No Comments »

mmm…sugar.

November 28th, 2006 Rachel

From Coolz0r:

Here’s a nice example of communication for a sector that uses a product
that has been the target of many pressure groups. Sugar is and always
has been (and most likely always will be) the root of all evil in food
- next to fat. However, sugar isn’t bad. It’s not evil. Producing
products with sugar in it isn’t a crime. Sugar can be delicious, but
just like alcohol or cheese, you can use too much of it, and it’s only
at this point that it does more harm than good. So where does that
leave you, as a consumer of the substance?

And my favorite ad:

Sugary Cop Chase

Posted in Food, For Laughs, Marketing | No Comments »

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