Logo Fever
If you’re reading this blog, a blog, any blog…you’ve probably heard the term "web 2.0". It’s been one of those buzz words for a while now, and as evidenced here, it’s gone to at least one CEO’s head.
It doesn’t matter. The font, the color, how creative and snappy the placement of "beta" (if applicable) is next to the logo – all of it doesn’t guarantee success. Having an outstanding, revolutionary product doesn’t even guarantee success…wasting time trying to mimic the cool kids is just that…a waste of time. I’m no expert, I am a marketing newbie sponging up as much learning as I can…and product/customer focus has to be the most important founding principal I’ve picked up along the way. Kathy Sierra wrote one of my favorite blog posts on this subject, and it’s something I come back to all the time. Doesn’t matter how glossy and revolutionary your logo is if no one’s buying, using, or even interested in your product.
In the end, it looks like they stuck mostly with what they were going with in the phone version (though I can’t help but think that steel-y looking icon is going to be annoying to recreate where they have less space to make it so glossy and three dimensional…).
